Google Analytics and Google Search Console
Google Analytics and Google Search Console are powerful tools that provide insights into your website’s performance.
There to help you:
- Track website traffic: Understand where your visitors are coming from, how they interact with your site, and what pages they are viewing.
- Measure conversions: Track goals and conversions, such as sign-ups, purchases, or contact form submissions.
- Optimise your website: Identify areas for improvement, such as slow loading pages, broken links, and poor user experience.
- Monitor search engine rankings: Track your website’s performance in search engine results pages (SERPs).
So, how do they work?
Google Analytics and Google Search Console work together to provide a comprehensive view of your website’s performance. Google Analytics tracks visitor behaviour on your site, while Google Search Console provides data on how your site appears in search results.
Do I need to be an expert to use them?
While both tools have a learning curve, you don’t need to be an SEO expert to get started. There are many resources available online, including tutorials, courses, and communities, to help you learn how to use these tools effectively.
Not using Google Analytics and Google Search Console can negatively impact your business. These tools provide essential data that can help you make decisions about your website’s marketing.
While Google Analytics and Google Search Console are the most popular options, there are other alternatives available:
Check out these alternative analytic options:
- Adobe Analytics: A comprehensive analytics platform with advanced features.
- Heap: A product analytics platform that automatically captures all user interactions without requiring code implementation.
- Matomo: A self-hosted analytics solution that offers privacy-focused tracking and data ownership.
- SEMrush: A popular SEO tool that includes keyword research, competitor analysis, and site auditing.
Read on for some more console options:
- Bing Webmaster Tools: Microsoft’s equivalent to Google Search Console, provides insights into your website’s performance in Bing search results.
- DuckDuckGo Search Console: A privacy-focused search console that provides basic information about your website’s performance in DuckDuckGo search results.
We can help! Feel free to ask us any questions you have about Google analytics, Google search console and anything SEO!
Read on for some basics helpful to know!
- Google Analytics: Set up goals, track traffic sources, and analyse your user’s behaviour.
- Google Search Console: Verify your website, submit sitemaps, and monitor search performance.
- SEO basics: Understand keywords, meta descriptions, and backlinks.
- Web analytics terminology: Familiarise yourself with web terms (sessions, page views, bounce rate, and conversion rate).
Utilising Google Analytics and Google Search Console, gives you valuable insights into your website’s performance and make data-driven decisions to improve your online marketing efforts